Fundamentals of Market Research.
Fundamentals of Market Research.
Why it is so important in todays changing World.- With Presenter Jason Dunstone
Market research is an organised effort to gather robust data and other information about target markets and customers. Generally in consumer (and business) facing businesses market research is the foundation of the overarching business strategy.
Market research is also valuable in segmenting customers and potential customers (e.g. using cluster analysis) to best understand which consumers are more likely to purchase and spend more, and how to best find and market to these people.
Market research allows for ‘deep dives’ of a population to allow for innovation opportunities to be identified (e.g. consumer pain points int the path to purchase). Market research is also used to test and refine new products, marketing / logo / packing / advertising / digital / other concepts and to gain feedback prior to launching new ideas – which will work and which will more likely fail? Market research is also critical for business to track cultural trends (e.g. changing food tastes / demands); brand awareness and image; marketing effectiveness; customer satisfaction and net promotor scores; and other key strategic measures to allow for monitoring of performance over time and to identify priority improvements (e.g. which improvements in customer service would have the greatest positive impact on sales?).
Jason Dunstone is the founded and Managing Director of Square Holes. Jason has around 25 years market research experience. His formative years in the mid 1990s were at Frank Small & Associates, during takeover by global consumer insight agency TNS, working with blue chip brands from telecommunications to cars. Square Holes now consults corporate and government to ignite business and social behaviour change and growth.
This is a business breakfast you want to attend to see how Research can benefit your Business.
Below are Jasons blogs and podcasts, this is an event you dont want to miss.
APC Business Breakfast Event #4
This event aims to highlight the current development growth and business opportunities within the Adelaide Plains Council Region & Beyond.
There is an exciting line up of influential speakers such as
Lynn Martin – Principle Xavier College
Karl Barber – Business Manager Xavier College
Ian O’Loan – APC Business Advisory Group
David Cowell – Stimulating and Sustaining APC Business Project.
Institute of Place Management 5th international Conference – Day 2 Yalumba
The theme of the 5th International Biennial Conference of the Institute of Place Management is Transforming Place – exploring processes and practice that shape the relationship between people and the place they live.
Place management and development is about understanding and facilitating the transformation of towns, cities and regions to improve their liveability, viability, tolerance and resilience to disruption. The challenge for place management policy and practice is leading the positive transformation of Place to improve its prosperity.
Day 2 held at Yalumba Winery on Thursday 7th November 2019 will focus on topics covering cultural placemaking, knowledge partnering for community development, place management, branding and story telling around terroir.
Digital Marketing for Tourism Businesses
Digital Marketing for Tourism Businesses
Do you want to leverage the growing tourism industry in South Australia but don’t know where to start? Tourism is a growing industry for South Australia and it is important that your tourism product is refined so that you can use digital marketing to help you find visitors looking for your experience.
During the workshop, you will:
- Develop or refine your tourism product or experience
- Identify your ideal target market whether that is domestic or international visitors
- Understanding the Australian Tourism Data Warehouse
- Using social media advertising to help you be found
- Understanding online booking systems
This workshop is for any business owner looking to reach tourists to experience their accommodation, tour, café, attraction or retail shop.
Please bring a laptop or tablet if you have one available.
For further information please connect with Tania Dunduk, Project Manager: tania@adelaidebusinesshub.com.au
14-22 Murray Street
Innovating place: strategies for re-inventing regions
This Masterclass will develop the progression of strategies from agglomeration, cluster, smart specialisation and through to ecosystems, differentiating them and discussing the pros and cons in application. More specifically the focus will be on the latest of these developments, entrepreneurial ecosystems. This brings together research and international expertise to outline the strategic approaches to building entrepreneurial ecosystems, nurturing new businesses that sustain and evolve place. This Masterclass will include both practical and research insights and is designed for practitioners to include exercises and team discussion to address the application challenges of growing the entrepreneurial ecosystem to innovate place.
Our international Speakers will include:
David Audretsch, Distinguished Professor and the Ameritech Chair of Economic Development at Indiana University and Director of the Institute for Development Strategies. David’s research has focused on the links between entrepreneurship, government policy, innovation, economic development, and global competitiveness. He is co-author of The Seven Secrets of Germany, published by Oxford University Press and he has served as an advisory board member to a number of international research and policy institutes in Germany, the USA, and Sweden.
Colin Mason is Professor of Entrepreneurship in the Adam Smith Business School, University of Glasgow. With further experience from universities in England, Canada, Australia, New Zealand and Argentina, his research and teaching are in the areas of entrepreneurship and regional development. His specific research interest is in entrepreneurial finance having written extensively on business angel investing. Colin has been closely involved with government and private sector initiatives to promote informal venture capital including research on high growth and technology firms in Scotland on behalf of Scottish Enterprise.
Our international perspectives will be complemented by local facilitators of entrepreneurial policy and network building to assist in navigating development of local ecosystems.
Cybersecurity and Your Business (Gawler)
A workshop which will overview how cybersecurity affects each of us whether we operate in the city, regions or globally.
Learn how to protect your business and yourself from the threats that present themselves every day.
Today, there are hundreds, if not thousands, of cybersecurity strategies that apply to all sorts of businesses and people.
Knowing which strategies apply to your business and your employees and where to start can be an overwhelming task.
In this session, we will look at eight simple strategies that businesses can use to improve their digital security.
While no single mitigation strategy is guaranteed to prevent cybersecurity incidents, these eight essential strategies should be implemented as a priority and we will show you simple practical ways to reduce risk to your business and your data.
PLEASE NOTE: Often we photograph or film events, please inform a member of staff
if you do not wish to be included.
DATE: Tuesday 12th November
TIME: 9:15am for 9:30am start to 11:30am
COST: $55.00 (including morning tea & refreshments)
LOCATION: Gawler Civic Centre – Council Chamber
89-91 Murray Street, Gawler SA 5118
For further information please connect with Tania Dunduk, Project Manager: tania@adelaidebusinesshub.com.au
ARC Training Centre for Innovative Wine Production
Training Centre for Innovative Wine Production to Visit Barossa
The Adelaide based Training Centre for Innovative Wine Production (TC-IWP) will be visiting Barossa on November 20 to present projects and outcomes from the centre’s research to Barossa grape growers and winemakers across two broad themes; responding to environmental challenges and increasing profitability. The presentations will be beneficial for industry participants as well as the research students who get the opportunity to receive insights and ‘real-life’ feedback.
Hosted at Barossa Campus, Beckwith Park, presentations will be made from 9am to 12:30pm, followed by lunch (TBA) and networking.
Session 1 – 9am-10:50 am will cover winemaking.
Session 2 – 11:30 – 12:30pm will cover viticulture.
Lunch will be catered by Ember Pizza at Barossa Campus.
About the Training Centre for Innovative Wine Production
Through a second round of funding the Australian Research Council Training Centre for Innovative Wine Production will focus on new and age-old challenges to grape and wine production that could be divided into two broad themes: i) responding to environmental challenges and ii) increasing profitability. A number of projects will investigate viticultural issues such as planting the right material, ensuring vine field survival and performance and enhancing wine quality. Other projects will provide novel tools to tailor wine composition and increase efficiency in the winery. To address the above we have assembled an outstanding multi-disciplinary team of researchers and industry partners spanning the value chain from grape growing to wine processing, through basic and applied topics. Our team is located across two nodes: one centered at the University of Adelaide’s Waite campus, which forms part of the Wine Innovation Cluster, and the second at the National Wine and Grape Industry Centre at Charles Sturt University. Outcomes from research within the Centre will build Australia’s competitive edge, by sustainably boosting the wine industry’s profitability and resilience to challenges, while providing excellent research training and greater innovation capacity through creative, multi-disciplinary research over five years (2018 – 2023). We aim for greater returns from existing vineyard/winery resources with lower costs and a reduced environmental impact.
Explore our research in more detail by viewing the link below:
www.ARCwinecentre.org.auThe ARC Training Centre for Innovative Wine Production is funded by the Australian Government through the Australian Research Council’s Industrial Transformation Research Program (project number IC170100008). We acknowledge and thank the ARC and all of our research and industry partners for their generous support.
Top Tips to Succeed in Business-Tried ,Tested and Experienced.
Top tips to succeed in business-tried ,tested and experienced!
Come learn about the best methods to apply to your business, to be successful.
Robert Milanese, the founding Director of Milanese & Co Accountants has lived the life of a business owner for a number of years. Robert started out as a partner of a larger firm in 2011, before venturing out on his own in 2017 when Milanese & Co Accountants was formed. At Milanese & Co Accountants, they believe that it has much more to do with just numbers, it involves knowing their clients goals and helping them to achieve their success. Milanese & Co Accountants were founded on the vision of providing more to clients than what they have received from their past experiences with accountants – they back you every step of the way! The team loves sharing the successful journey with their clients. Robert has backed himself with a team of passionate, energetic and experienced staff that put their clients first. The personal experiences of staff make it possible for them to understand issues from the clients perspective and understand where their clients want to go, to help them get there.
Dont miss this great opportunity to learn some new methods, that you can implement in your business.
