Events

Meeting Your Customers Wants and Needs

Are you meeting your customers Needs? Your consumers might ask for one product or service, but actually need something else, while your trade customers might request something different that doesn’t actually satisfy their needs…Take a journey through the different options you have to satisfy the different market channels of your business.
Rob Turnbull, the presenter from Bull & Bull has deep experience selling to consumers and trade customers large and small in Australia and across the globe. He’ll share sales and marketing insights that can help you determine the best fit for your product in your customer set – and visa versa, the best customer fit for your product.

This is a breakfast you dont want to miss, as it can assist you to Increase Sales and retain your Customers.

Regional Development Australia – Barossa, Gawler, Light & Adelaide Plain, together with the Town of Gawler, invite you to join a discussion on the vision for designing the future of our communities incorporating Two Wells, Hewett, Roseworthy, Concordia and Gawler.

Attending this event to add value to the regional conversation is Professor Laura Lee, thought leader and former Thinker in Residence on Integrated Design.

In 2010, Laura Lee (Then Thinker in Residence on Integrated Design) facilitated a large workshop with over 130 Barossans on a shared vision and plan for agricultural led futures for the wider region. A number of things have happened since then, including the introduction of the Character Preservation legislation, which limits urban growth to town and prioritises uses in the rural areas.

Laura will come back to the Barossa to lead the 2019 Think Tank on Barossa: The Business. She will also host two workshops with local government: One in Gawler on the current and anticipated accelerated population growth in Gawler, Two Wells, Roseworthy and Concordia and how it all fits together for a cohesive whole.

The second workshop is for Barossa and Light Councils on designing our communities in a post Character Preservation world: innovative ways to increase densities and maintain quality of life, the importance of the built environment and quality heritage of tomorrow, carving out distinctiveness, navigating challenges.

These workshops are by invitation only. If you are an invitee and feel someone important to the conversation has not been invited, contact anne@barossa.org.au .

Think Tank 2019 – Barossa: The Business

It is time to look ahead for the next step change. We all play a key role in the Barossa’s success and benefit from it, so contribute to set the direction, the strategy and the action plan for the way forward.

Session 1: Towards an innovative Barossa

Thursday 26 September, 2.30pm- 6.30pm

What are the actions that will help the community, business and wine industry develop in a way that works for the Barossa region?

Keynote presentation and facilitation by Laura Lee, thought leader and former Thinker in Residence on Integrated Design Strategy.

Session 2: Barossa the Business; What’s the plan – How do we get there?

Friday 27 September, 8.30am – 12.30 pm

Followed by a casual lunch at Ember – limited places, $39 pp

The sessions have been scheduled to disrupt your businesses as little as possible.

Your attendance and input into strategy development is imperative for the continued economic success of the region.  We highly encourage you to attend and actively engage in shaping the future of Barossa.

RSVP Essential

Many organisations buy a subscription to Office 365 without understanding that it is way much more than simply Outlook, Word, Excel and PowerPoint.
Bharat will give you an overview of the full feature set of Office 365 and provide insight into how you can use the service to help you increase efficiency, productivity and collaboration within your business. Come and learn some practical tips to take back to your office and start making the most of your subscription.

Cloud and Office 365

Cloud and small to medium business are fast adopters of this trend. Being able to manage your data, customer interactions and business operations in an efficient manner is critical to success. Bharat Sahani from Mayasoft will show you how your organisation can take advantage of what is on offer.

PLEASE BRING YOUR LAPTOP/NOTEBOOK & PEN – this is a hands-on workshop.

DATE: Tuesday 1st October

TIME: 9:15am for 9:30am start to 12:30pm
COST: $55.00 (including morning tea & refreshments)
LOCATION: Business Innovation Hub, Gawler Civic Centre –

Town Hall Meeting Room G3.
89-91 Murray Street (enter via High Street), Gawler SA 5118

For further information please connect with Tania Dunduk, Project Manager: tania@adelaidebusinesshub.com.au

Trevor Taylor,  Entrepreneurship, Business Growth Strategist Executive for RDA BGLAP(Barossa, Gawler,Light and Adelaide Plains) has a wealth of business experience, having held a number of positions in his career such as  Chairman of Australia Marketing Institute(AMI) in South Australia, Marketing Manager Gaming at Adelaide Casino, State Sales Manager of Sony, Business and Marketing Director of his own company  and recently Business Manager, Telstra Business Centre North; assisting Telstra with the recent opening of their new retail store in Port Augusta.

Trevor holds an MBA degree (Distinction) in Strategic Management and is a Certified Practicing Marketer of Australia and a Charter Marketer of E.U. In his career he launched 3 major loyalty membership clubs, locally and internationally. This resulted in him writing a book “Attaining Ultimate Results from your Loyalty Club”, CLICK HERE , to share his CRM knowledge and the importance of retaining your customers by moving from a transactional marketing model to a more profitable relationship marketing model.

Trevor has tutored and mentored at RDA Yorke & Midnorth Entrepreneur Program, TafeSA, Damelin Business School, NEIS Program (New Enterprise Incentive Scheme) and been a guest lecturer at University, Rotary and Faith Lutheran College. He shares theoretical and practical knowledge in his tutoring. He is an Assessor and has completed the Train the Trainer course. He currently manages the RDA BGLAP B2B Program, together with 40 B2B Providers, supporting 5500 businesses in our regional area. The B2B group run a number of business workshops and networking events in the regional area.

In this seminar,Trevor will show  the Disruptors of Business and how our communication, marketing and service channels are changing rapidly ,but more importantly, what we can now do, to develop stronger sustainable businesses.

In this seminar, Trevor  will share some great business strategies on how brick & mortar businesses can compete, grow and survive in todays ever changing business world.

Fundamentals of Market Research. 

Why it is so important in todays changing World.- With Presenter Jason Dunstone 

Market research is an organised effort to gather robust data and other information about target markets and customers. Generally in consumer (and business) facing businesses market research is the foundation of the overarching business strategy.

Market research is also valuable in segmenting customers and potential customers (e.g. using cluster analysis) to best understand which consumers are more likely to purchase and spend more, and how to best find and market to these people.

Market research allows for ‘deep dives’ of a population to allow for innovation opportunities to be identified (e.g. consumer pain points int the path to purchase). Market research is also used to test and refine new products, marketing / logo / packing / advertising / digital / other concepts and to gain feedback prior to launching new ideas – which will work and which will more likely fail? Market research is also critical for business to track cultural trends (e.g. changing food tastes / demands); brand awareness and image; marketing effectiveness; customer satisfaction and net promotor scores; and other key strategic measures to allow for  monitoring of performance over time and to identify priority improvements (e.g. which improvements in customer service would have the greatest positive impact on sales?).

Jason Dunstone is the founded and Managing Director of Square Holes. Jason has around 25 years market research experience. His formative years in the mid 1990s were at Frank Small & Associates, during takeover by global consumer insight agency TNS, working with blue chip brands from telecommunications to cars. Square Holes now consults corporate and government to ignite business and social behaviour change and growth.

This is a business breakfast you want to attend to see how Research can benefit your Business.