Industry Profile - Tourism

The Barossa Region is SA’s food and wine tourism flagship well supported by trails for cycling, walking and riding. Colonial heritage and culinary traditions inspired by early settlers are alive and well, and modern reinventions have sparkled interest in cultural food experiences including cooking schools, artisan products, farmers markets and restaurants.

Tourism listings in Barossa display:

  • 169 Attractions
  • 22 Tour Operators
  • 11 Hotels
  • 11 Backpackers/hostels
  • 7 holiday parks
  • 88 B&B
  • 65 Cabins/Cottages
  • 98 Self Cont. properties.

TripAdvisor provides 29,674 reviews and opinions on Barossa hotels, B&Bs and homesteads.

Average annual visitors and expenditure:

  • 94% of the Barossa visitors are domestic and 6% visitors are international.
  • Domestic visits 192,000 Nights 429,000 International visits 12,000
  • Nights 154,000 Average annual Day Trips to the Barossa 739,000
  • Average Annual Expenditure $164,000,000.

The Barossa Region tourism offer:

  • Culinary and Wine tourism
  • Cycling and Walking
  • Heritage and Nature based tourism
  • Equine tourism
  • Health and Wellness tourism
  • MICE tourism (meetings, incentives, conferences, exhibitions)
  • Epicurean Way

Industry Contacts