The Barossa Region Tourism Industry

The Barossa is a renowned wine-producing region 50 minutes drive northeast of Adelaide, South Australia. It has a vibrant tourism industry that includes wine, food, cycling, walking, heritage, nature, equine, health and wellness, meetings, conferences and exhibitions.

It is home to wineries, bakeries, farmers markets, restaurants, artisans, cultural festivals and locally grown produce. It is easily accessible with well supported cycling, walking and riding trails.

  • 169 Attractions
  • 22 Tour Operators
  • 11 Hotels
  • 11 Backpackers/hostels
  • 7 holiday parks
  • 88 B&B
  • 65 Cabins/Cottages
  • 98 Self Cont. properties

TripAdvisor provides 29,674 reviews. For more information about Barossa Tourism visit

Visitors per year

  • There are 154,000 average annual day trips to the Barossa region
  • 94% of visitors are domestic tourists
  • 6% of visitors are international tourists
  • Domestic visits 192,000, Nights 429,000
  • International visits 12,000, Nights 739,000


Expenditure per year

  • Average Annual Expenditure $164,000,000



Read the Great Australian Wine Trail Concept Feasibility Report draft. Note the Onkaparinga route yet to be finalised.