The Australian Government recognizes the pivotal role of wine tourism in the nation’s economy. To bolster this, the Wine Tourism and Cellar Door Grant seeks to support and incentivize wine and cider producers who actively promote wine tourism.
Qualified wine producers may be eligible for a grant payment equivalent to 29% of the notional wholesale selling price of their eligible rebatable domestic cellar door sales, capped at $100,000 (GST exclusive). However, the entire grant program has an annual fund limit of $10 million. If total applications surpass this sum, individual grants will be proportionately reduced.
Eligibility Criteria
- Wine or cider production operations.
- A GST-registered legal entity with an active ABN.
- Sales of at least $1,207,000 (GST exclusive) of rebatable wine in the financial year 2022–23.
- Rebatable domestic cellar door sales exceeding the aforementioned threshold.
- All relevant WET (Wine Equalisation Tax) payments settled.
- Ownership or lease of a physical cellar door in Australia for the financial year 2022–23.
- A valid liquor license for the same year.
Before applying, businesses should:
- Understand the program guidelines thoroughly.
- Ensure they use the correct notional wholesale selling price figures.
- Reference the guide for preparing a Statutory Declaration.
- Consult the FAQs for any inquiries.
Note: Every application must include:
- A completed statutory declaration.
- Evidence of ownership or lease (mortgage, title) for the cellar door.
- A valid liquor license for the financial year.
Application Timeline
Round 5 applications are open from 1 August 2023 and conclude at 5:00 pm (ACST) 30 September 2023.
Queries and Further Information
Read the grant guidelines on the Wine Australia website. For a comprehensive understanding or any clarification on the grant, contact cellardoorgrants@wineaustralia.com.
Additional Resources
Businesses looking to expand their export markets might consider Austrade’s Export Market Development Grants. More grant opportunities can also be found on business.gov.au using their grant finder tool.
