Red Centre, established by Nadia and Yuandamarra in 2014, is an agribusiness business that works to give Indigenous communities access to commercial markets for produce, and to generate employment; the Red Centre Enterprise also grow their own commercial crops of Australian native plants!
Red Centre is linked to the business activities, knowledge and resources of their 60,000 and growing Indigenous community members. This includes more than 10 million acres of land reclaimed under the Native Title Act as well as the various partnerships already established with external businesses and entities.
They recently were awarded the running of the Social Enterprise Café for Gawler Council. This café has now been renamed Niina Marni.
In partnership with Lyndoch Hill owners Mark and Mandy Creed in April 2019, Nadia and Yuandamarra were able to showcase their first branded wines!
Challenges and Opportunities
With the amount of business opportunities that the Red Centre Enterprise have, comes with it a number of business issues and that’s where the RDA B2B program have been able to support both directors.
Collaboration with RDA Barossa
Trevor from RDA arranged a meeting with Lyndoch Hill owners Mark and Mandy and Red Centre Enterprises as he felt that both businesses had future growth prospects in collaborating together on a number of Food, Tourism and Wine Projects that would add value to both enterprises.
It was the perfect collaboration match and its great to already see the results with RED CENTRE ENTERPRISES new branded bottled wines. What an ingenious way to celebrate an Indigenous brand story with the Barossa heritage.
The Future & Regional Impact
There is no doubt that Red Centre Enterprises is a very successful agribusiness and with Lyndoch Hills partnership and support through our RDA B2B program, we will be able to collaborate and support this business in a number of business areas, so that it becomes a large sustainable Indigenous business in South Australia, supporting the regional economy and improving employment growth. In December 2018 they were announced the winners of the Dreamtime Award for Business of the Year.
Watch this space as I’m sure this new collaborative partnership will give birth to some new exciting projects in our regional area.