When Lou Miranda Estate engaged the B2B Support Program at RDA BGLAP to help solve problems and identify opportunities for their business, they were not expecting to have such incredible results.
“Being in the wine industry, we’re a multi-faceted industry,” says Victoria Miranda, Manager at Lou Miranda Wines. “We’re not just making wine, there’s so many levels to the business.” Victoria and her sisters recently took over the business and wanted to make changes to the direction of the company.
“When we first spoke to B2B we were looking at relaunching our website,” Victoria continued. “We spoke with a consultation there that helped us just finalize some touches like Google Analytics and working through our shopping cart and looking at other ways that we could retain sales.”
The changes made to the website and the guidance from RDABGLAP resulted in a significant increase in sales. “Within 12 months we had a 75 percent increase on our website sales which was a huge success,” Victoria said. “We are now able to track people who are looking at our website and then retarget them through Facebook ads.”
Victoria also highlighted the value of the B2B Support Program in helping the business. “The RDA program put us in touch with the right person in the Barossa that helped us work out what we needed to make the website function at just a much higher level than our understanding of how websites work,” she said. “The outcome was hugely successful for us and we’re very satisfied with the service that we were given.”
“The RDA has that beautiful combination of B2B businesses that you can always go back and see someone that’s on the list that be able to help you with whatever direction you need to go in,” Victoria continued. “Be it accounting advice or legal advice, or if you want to do a redevelopment. So there’s lots of areas for improvement in our business, we know that, and knowing that the RDA is there to help us is really great because it’s someone you can talk to just if you’ve got an idea you can talk to them and say what do you think of this and how where do you think I could go here and they connect you to the right people to be able to move forward with your projects.”