Today we attended “Meet The Media” at the Premiership Suite, Adelaide Oval today. Hosted by Media Stable, the event revealed what journalists need to turn a story into news and how to pitch effectively.
The goal was to learn how to share the challenges, opportunities, and successes of the Barossa, Gawler, Light, and Adelaide Plains in a way that captures media attention. Strong storytelling helps attract investment, boost tourism, and drive economic growth across the region.
The event featured insights from leading media professionals, including:
- Alice Monfries – Journalist & Presenter, Nine News
- Lucy Lokan – Executive Producer, FIVEaa Breakfast
- Will McDonald – Reporter, Nine News
- Kara Jung – Digital Editor, The Advertiser
- Stacey Lee – Announcer, FIVEaa
- Hannah Foord – Journalist, 7 News
- Gertie Spurling – Reporter/Presenter, 7 News
- Tiffany Warne – Weather Presenter/News Reporter
The day included two parts: a Q&A panel with media representatives sharing their insights and a “speed dating” session where attendees rotated tables to meet different journalists. This hands-on interaction allowed participants to introduce themselves, pitch stories, and ask specific questions directly to the experts.
What Journalists Want
Clear, relevant stories
Journalists operate in a fast-moving environment and need pitches that answer the basics quickly: who, what, when, where, and why. Stories work best when tied to current events, reports, or trends to make them timely and broadly appealing. Also include stats with real numbers or credible data to add impact and credibility.
Strong visuals matter for all platforms
Whether for TV, print, or online, visuals are key to engaging audiences. For TV, include B-roll footage—extra video showing activity related to the story (like workers in a vineyard or machinery in use). These clips help bring the story to life and will be edited into the news piece. Even phone footage works if filmed in landscape mode (sideways) with good lighting and sound. For print and online, video is still valuable alongside high-quality photos with clear captions to provide context.
Human connections
Stories resonate more when they feature a real person or relatable example demonstrating a larger issue or trend. Journalists want stories their audiences can connect with emotionally.
Preparation and timing
Email is the preferred way to pitch—send it early in the day for the best chance of a response. Be ready with a spokesperson, their availability that day, and supporting materials like photos, stats, or video.
Conclusion
Journalists need your stories, just as you need their platform to share yours. By working together, you can create news stories that engage and inform Australian audiences while shining a spotlight on the Barossa, Gawler, Light, and Adelaide Plains.
