Last week marked a pivotal moment for South Australia’s food, wine, and beverage sectors as a delegation, embarked on a trade mission to China. This mission spotlighted the state’s dedication to premium quality, innovation, and unique flavours, with over 30 local businesses stepping onto the international stage.
The delegation was led by Minister Clare Scriven MLC, Minister for Primary Industries and Regional Development & Minister for Forest Industries. It had a packed agenda with promotional events, including two Taste of South Australia Showcases and a South Australian Wine Summit, held in Guangzhou and Chengdu. These events served as a vital bridge for South Australian producers to engage with key industry players in China, ranging from distributors and importers to retailers and media representatives.
Château Tanunda, a flagbearer for the Barossa Valley’s esteemed winemaking tradition, was among the businesses showcasing their products. The company’s chair, John Geber, emphasised the critical role such missions play in keeping South Australia at the forefront of the Chinese industry’s mind.
This trade mission comes at a time of progressing relations between Australia and China, with both state and federal efforts contributing to the easing of trade barriers on a host of Australian products. The South Australian Government recently hailed China’s interim decision to review duties on Australian bottled wine, a move that could significantly benefit local winemakers.
China remains a crucial market for South Australia, underscored by a 51.6% increase in merchandise exports, reaching an all-time high of $3.6 billion.
