In a world where online visibility can make or break a business, mastering Search Engine Optimization (SEO) has become a necessity. Yet, many business owners find themselves lost in the digital wilderness, with websites that barely catch the attention of their customers. But what if there was a map to navigate this online terrain?
This is precisely the problem we addressed yesterday at Regional Development Australia Barossa Gawler Light Adelaide Plains (RDA BGLAP), through our free event, “SEO for Business Websites: A Beginner’s Guide with Tania Shirgwin”.
Enter the SEO Guide: Tania Shirgwin
To navigate any terrain, you need an experienced guide. That’s why we engaged Tania Shirgwin from Decant Digital. A seasoned SEO specialist, Tania brought over a decade’s worth of expertise to guide our attendees, offering them the tools to unravel the complexities of SEO.
The Journey Towards SEO Mastery
Tania embarked on the journey by breaking down SEO into its elemental parts, illuminating the path to turning a quiet website into a bustling hub of customer activity. She explained the difference between on-page and off-page SEO, underlining their importance in driving your website’s visibility, and converting clicks into customers.
On-page SEO, she explained, is about optimising your website, including the quality and structure of your content and the strategic use of keywords. Off-page SEO, on the other hand, involves actions taken outside your website, like building strong backlinks and leveraging social media to increase your site’s credibility and visibility.
Download the slide deck
For those business owners who couldn’t attend or would like to revisit the valuable insights, there’s good news. Tania’s insightful presentation is now available for download.
Get help with your SEO
You can engage Tania, and a whole host of local service providers in Barossa, Gawler, Light and Adelaide Plains at a discounted rate thanks to our B2B Support Program.
Stay tuned for more events like this, designed to equip you with the knowledge and tools to make your business shine online.
