Footy’s coming – and so are visitors

The 2026 AFL Gather Round will bring South Australia to life from Thursday 9 April to Sunday 12 April, with all 18 clubs competing across nine matches during Round 5.

For the Barossa, this is a standout moment. Barossa Park (Lyndoch) will host two key fixtures, set against the region’s iconic vineyards, food, and wine experiences, and drawing thousands of visitors into the area.

Saturday, 11 April – 12:05pm

• North Melbourne vs Brisbane

Sunday, 12 April – 2:45pm

• GWS vs Richmond

A major opportunity for local business

While there will be plenty of organised events, food, and entertainment across the region, Gather Round presents a unique opportunity – and challenge – for local businesses. Increased visitor numbers can mean:

• Higher demand for products and services
• Extended trading hours
• Additional staffing requirements
• Greater visibility and competition

Many businesses are thinking:

• How do I manage cashflow with increased costs?
• How do I let visitors know I’m open and ready?
• How do I promote my offering effectively in a crowded market?

Get prepared with the right support

Our network of B2B providers and mentors is here to help Barossa businesses make the most of Gather Round while staying sustainable and strategic. Whether you’re preparing for a busy weekend or thinking longer-term, support is available across:

Marketing and branding

• Build awareness, attract visitors, and make your business stand out online and on the ground.

Finance and business planning

• Plan for increased demand, manage cashflow, and ensure your business remains financially healthy.

Technology and IT

• Streamline operations, improve efficiency, and ensure your systems can handle increased activity.

HR and workplace safety

• Recruit, onboard, and manage staff while maintaining compliance and safe workplaces.

Tourism and hospitality

• Enhance visitor experiences, refine your offering, and maximise your appeal to new audiences.

Planning and development

• Access advice on town planning, land use, and navigating approvals where required.

Take the next step

These are the final few weeks to prepare, so connect with our B2B providers and mentors to:

• Strengthen your Gather Round strategy
• Avoid common pitfalls
• Position your business for both short-term success and long-term growth

Reach out today and get your Gather Round plan in place.

We have a range of B2B providers ready to help your business thrive and prepare for upcoming opportunities and events. We include some of them below.

Our B2B Support Program brochure sets out the full list of current providers.