Footy’s coming – and so are the crowds!
The 2026 AFL Gather Round will run from Thursday 9 April to Sunday 12 April, with all 18 clubs playing across nine matches. This is a standout moment for our region, with Barossa Park (Lyndoch) hosting two key fixtures.* With thousands of visitors expected, this is a major opportunity for local businesses.
Increased foot traffic can mean higher demand, longer trading hours, staffing pressures and more competition. If you’re feeling both excited and a little uncertain, you’re not alone. We’re hearing common questions like:
- How do I manage cashflow with increased costs?
- How do I let visitors know I’m open and ready?
- How do I stand out in a busy market?
Our network of B2B providers and mentors has the answers and they’re ready you prepare, whether you’re gearing up for a big weekend or planning longer-term. Reach out now and get match-ready.