Grow Your Brand Locally: practical workshop and discussion panel
Make your business easier to find, easier to understand, and easier to recommend.
Building a strong local brand starts with being clear about what you offer and making connections that help your business grow.
Join Shelley Cox of Your Business Compass for a hands-on morning exploring practical ways to strengthen your local presence, communicate what makes your business different, and build local partnerships.
Presented with RDA Barossa Gawler Light Adelaide Plains, this three-hour workshop brings together guided activities, a local business discussion panel, and time to develop your own Local Growth Action Plan.
- Tuesday 10 November 2026 | 9am–12pm
- The Vine Inn, Nuriootpa
- $50 per person, including GST and morning tea
Practical ideas for your business
You don’t need a big marketing budget to build a stronger local presence. This workshop will help you focus your efforts through five practical steps:
- Be clear: Define what you want to be known for and develop a one-sentence description others can easily repeat.
- Be findable: Help customers discover your business through your Google Business Profile and relevant local directories.
- Tell your story: Find an authentic story that helps people connect with your business.
- Be easy to promote: Create simple promotional materials that others can use to share what you do.
- Collaborate locally: Explore partnerships and cross-promotions you can start without a financial outlay.
How to sell without feeling like a salesperson
Hear from a panel of local business owners and experts about promoting your business in ways that feel natural.
The discussion will explore building trust, sharing your work with confidence, and creating opportunities through local connections, with time for audience questions.
Leave with a plan and practical tools
You’ll work on your own business throughout the morning and take home:
- A printed Grow Your Brand Locally workbook.
- Your personalised Local Growth Action Plan, identifying three immediate actions.
- A Business Navigational Guide from Your Business Compass.
- 10% off any Your Business Compass resource or course.
Who is it for?
Business owners and operators who want to:
- become better known locally
- explain their value more clearly
- feel more confident promoting what they do.
Whether you run a shop, a hospitality business, a trade, or a professional service, you’ll have time to apply the ideas to your own business.
The workshop is facilitated by Shelley Cox of Your Business Compass, one of RDA BGLAP’s B2B Support providers, and presented with RDA BGLAP to help build capability among the region’s small and family businesses.
Book now
Set aside a morning to work on your business, make useful connections, and leave with a clear plan to grow your brand locally.
(Registrations and payments are managed by Your Business Compass.)
An initiative of the Government of South Australia’s Office for Small & Family Business, funded through the State Government’s $73 million Drought Support Package.
